V-i: The Maryland Artist Redefining Conscious Rap with a New School Flair

Maryland-born artist and producer V-i (@vi_thenext1) has spent over a decade carving his own path in the music industry. Known for his conscious lyrics and genre-blending production, V-i brings a refreshing perspective to the Hip Hop and Rap scene. His journey, rooted in poetry and self-expression, has culminated in a sound that pulls influences from legends like Kanye West and Kaytranada, with rap delivery often compared to Kendrick Lamar.

This year, V-i reached a significant milestone with the release of his self-produced album A.U.R.A., which stands as a testament to his growth as both an artist and a storyteller. The album showcases his versatility, introspection, and ability to capture raw emotion while staying rooted in a modern sound.

The standout single, “Needed More,” encapsulates V-i’s journey, touching on life’s struggles, his experiences as an artist, and his relentless drive to evolve. The music video, shot across various Virginia locations like the roof of a now-demolished building, the waterfront, and under the iconic Woodrow Wilson Bridge, serves as a cinematic representation of the song’s themes.

When describing his sound, V-i emphasizes its depth and diversity: “As a producer, I pull from everywhere—Kanye to Kaytranada. As a rapper, I’d say I’m conscious with a new school edge. My influences shine, but my voice is distinctly mine.”

V-i’s work has already caught the attention of key publications, with The Word Is Bond and Kindline Magazine praising his ability to blend introspection and innovation seamlessly. And for those looking to experience his artistry firsthand, his music is available on every major streaming platform, including Apple Music and Spotify.

With A.U.R.A., V-i proves that his journey is far from over. Whether it’s his smooth yet thought-provoking delivery or his knack for genre-defying production, V-i is positioning himself as a voice to watch in Hip Hop.